Wash Your Mind

If you believe that culture itself is journeying through a new time, that we all are at a very early stage in transitioning to an entirely new era, then you must also believe that clinging to concepts from more stable times is no guide for future action. A whole new taxonomy is needed, not for its own sake, but to help us shape new ideas that have the greatest power to create business value. Progress demands that we separate ourselves semantically from the past and the restrictive legacy of language used to describe conventional approaches.

Navigating the wilder shores of this chaotic new world means dealing with information in a whole new way. Knowledge itself is now a commodity input. Competitive advantage goes to those who can tap new levels of insight for creative leadership, are comfortable managing complexity, and can engage with their environments as part of a living business ecosystem. Success, in other words, will come from using a new grammar for strategy at a system level.