Blue Spoon is the only consultancy in the world with a methodology to design and manage industry ecosystems. We begin with a new strategic model and a deep understanding of how to work with complexity, operating in the space between conventional "analytical" strategy firms and creative agencies. We put the strategic idea itself at the center of strategy. Our platform delivers edge approaches that can be scaled for tactical, operational, and strategic solutions.

Blue Spoon brings special skills, expertise and relationships to help clients solve systemic performance challenges. We focus on reshaping broader markets, industries, or social arenas, working without boundaries or bias to mobilize large numbers of participants around shared marketspace. This is about moving away from an 'experience curve' based on functional expertise, and toward a 'collaboration curve' that can shift multiple markets simultaneously. We customize our solutions based on individual needs and business goals – there’s nothing off the shelf. We view our role both as a firm that ‘does’ strategy and a firm that advises on the ‘doing.’ Execution matters to us: strategy has meaning only in terms of tactical achievement.

Because of the systemic nature of our model, and our commitment to translate new systems concepts into corporate practice, we work for only one company in an industry. Unlike most business consultants, our aim is to implement our ideas.