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Blue Spoon marks a major creative advance in the field of strategy consulting. The complex challenges of today -- where technology, business, government, and society intertwine -- require a new way of thinking to understand, new methods to address, and a new body of ideas to experiment with. Our strategic vision for the pharmaceutical industry is now being followed by Bain & Company, Ernst & Young, KPMG and PricewaterhouseCoopers.
Business today is radically different than what anyone has experienced before. It demands a different starting point. We work at a system level, seeing all dimensions of the big picture and their interrelationships to open a whole new space for growth, differentiation, and segmentation. This is a truly novel approach, an interpretative turn in strategic marketing that changes the game for everyone. Different assumptions, different path to market and business development, different frame of reference to compete in an advanced economy.
Blue Spoon is committed to helping clients rise into higher realms of creative strategy. We continually evolve our thinking to be at the leading edge. Because we desire to remain small and independent, we can’t afford to duplicate what’s been done elsewhere. We endeavor to communicate our ideas, methods, and successes in a variety of publications. Any writing published is because independent editors see our perspective as original or newsworthy.
Strategy at a System Level Publications and Applications |
- Strategy Design
- Marketspace Alignment
- Market Development
- Commercial Effectiveness
Poor Strategy is Costly
Seeking Alpha (December 2008)
Strategically Thinking About the Subject of Strategy
Business Strategy Series (July 2008)
What Strategy Is Not
MIT Sloan Management Review (Winter 2008)
'What Strategy is Not' is a Need to Read
Advertising Age (January 2008)
On Strategy
CMO Council (December 2007)
A New Grammar for Strategy
eyeforpharma (February 2007)
Systems Marketing
Manyworlds.com (May 2005)
Systems Marketing: A Paradigm Shift in Marketing Strategy
PharmaVoice (April 2004)
The Secrets of Marketing in a Web 2.0 World
The Wall Street Journal (January 2009)
Drug Discount Card Use Soars in Weak Economy
Drug Benefit News (March 2009)
Framing Brand Management for Marketing Ecosystems
Journal of Business Strategy (Fall 2006)
Surviving Through Change
Healthcare Intelligence Report (March 2005)
Rethinking the Pharmaceutical Marketing Model
CMO Council (February 2005)
Integrating Pharmaceutical Marketing
American Marketing Association (October 2003)
Integrated Pharmaceutical Marketing: A New Vision
eyeforpharma (July 2003)
Integrated Marketing: Creating a Unified Strategy
PharmaVoice (March 2003)
Pharmaceutical Promotion At Its Productivity Frontier
eyeforpharma (March 2009)
Business in the Year of the Ox
Next Generation Pharmaceutical (1Q2009)
Systems Marketing for the Information Age
MIT Sloan Management Review (Fall 2006)
A Theme for the Pudding: Marketing Ecosystems
World Advertising Research Center (April 2006)
A Systems Approach to Marketing
Brand Republic (February 2005)
The Rules of the Marketing Game Have Changed
DTC Perspectives (March 2004)
Using Systems Thinking to Design New Marketing Models
eyeforpharma (December 2004)
The Wilder Shores of Pharmaceutical Marketing
PharmaAsia (June 2008)
Brands Are Dead
Minnesota Business (December 2005)
Systems Marketing: A New Operating Model for Pharmaceutical Marketing
Journal of Consumer Behaviour (December 2005)
Systems Marketing
American Marketing Association (September 2004)
A New Mode of Marketing
Innovations in Pharmaceutical Technology (September 2004)
The Strategic Surge: A New Promotional Model
Pharmaceutical Executive (March 2002)
A Different Style of Thinking About Drug Marketing
Medical Marketing Association (March 2002)