Our vision is to advance a new framework for strategy design, one that can be credibly applied to many different situations, is adaptable to evolving technological and tactical conditions, and functions at all levels of business with enormous flexibility. Our mission is to affect business performance across a range of environments and strategic contexts.

Blue Spoon is led by John G. Singer, its founder and managing director. His approach to strategy operates at a system level, transcending time, environment, political and social conditions, and technology. It’s an approach that rests upon nearly a decade of thought leadership, and is stimulated by 20 years of knowledge and diverse strategic experience as senior consultant with IMS Health, and as a marketing practitioner in New York with the world's leading advertising networks (Omnicom and Interpublic Group). His clients have included Pfizer, Johnson & Johnson, Merck, Schering-Plough, Roche Diagnostics, GlaxoSmithKline, Bristol-Myers Squibb, 3M, Perkin-Elmer, Hewlett-Packard, and C.R. Bard, among many others.

John's thinking and ideas on strategy and innovation have been published in some of the most influential media in the world, including Sloan Management Review, The Wall Street Journal, Business Strategy Series, Journal of Business Strategy, Journal of Consumer Behaviour, the CMO Council, the American Marketing Association, Advertising Age, Innovations in Pharmaceutical Technology, and Pharmaceutical Executive, among many others. He is also a successful restaurateur and active surfer.