Blue Spoon Consulting: Ecosystem Design

There are unlimited possibilities for connecting people and organizations. Against this backdrop, the tightly-bound company can no longer be the core of deliberation for strategy.

Said another way, the idea of "enterprise wide" must move beyond the edges of a company's assets or its own sources of information. Competitive advantage in this liquid world emerges from designing new business ecosystems that connect adjacent industry landscapes.

This is market strategy that spans operating environments to drive growth. The concept of "brand" shifts from a product-centric view to a system-level view. New power and wealth comes from maximizing stakeholder value throughout an industry ecosystem.

Ecosystem Design.

Health System Innovation

'Health ecosystem design' is our approach to collaborative business strategy in the global health sector. It is a market-driven idea to change the experience of care, improve the health of populations, and reduce the per capita costs of health care.

Health ecosystems provide a new context for value for a range of players simultaneously. In other words, prospects for better health outcomes and new value propositions -- achieving business model innovation in healthcare -- will emerge from new forms of aggregation that align markets with risk factors for disease.

This is strategy innovation that supports the growth agendas for a broad arc of companies, organizations, institutions, and governments: integrated delivery networks to assume total system leadership of disease areas; consumer packaged goods companies to expand market share; pharmaceutical companies as entry strategy for emerging markets and the developing world; and telecommunications companies to position themselves as keystones linking the financial services and healthcare infrastructures of entire countries. We see 'health ecosystem design' as a path to billion-dollar growth platforms and a framework to create better health at a system level. Blue Spoon is the only consultancy in the world with a methodology to achieve this vision.

New Health Ecosystems:
Design Concepts By Blue Spoon Consulting

-- Cardiovascular Disease
-- Diabetes
-- Malaria
-- Asthma

Cohesion Around a System of Linked Goals.

Strategy is the essential ingredient to shaping the environment to achieve an objective. That means doing things competitors can't. We assume everyone is competent with the same pieces. Everyone has access to the same information. Your competitors learn and adapt. Better strategic performance will now come from linking pieces into new wholes...in other words, organizing the marketplace to create a system advantage.

Blue Spoon developed the concept of "marketing ecosystems" to describe how networks of vendors can collaborate to generate new economic value for brand teams. Cited by the Wall Street Journal as the leading approach for brand management in the information age, 'marketing ecosystems' is a new conceptual framework to integrate strategy, media, content, and distribution platforms for systems of products and services. It is a powerful vision for "architectural innovation" to improve strategic position and top-line growth for industries operating in maturing, commoditized mass markets.

Ecosystems create cohesion around a system of linked goals. New power and wealth -- a new trajectory for growth -- come from connecting people and organizations in ways that have never been connected before, and changing the interface between stakeholders. Ecosystem design enables novel solutions at the tactical, operational, and strategic levels.

Ecosystems are characterized by amplified power, innovation that is aligned, and new forms of competitive advantage. Instead of searching for technical solutions or partial approaches, ecosystems create new insights, new strategies, and new dimensions of performance at a system level.

Contact us to arrange a workshop on designing new business ecosystems

Two Groups We Pay Attention To

The Sante Fe Institute: Understanding of complex adaptive systems is critical to
addressing key environmental, technological, biological, economic, and political challenges. These guys are the leaders. www.santafe.edu.

The New England Complex Systems Institute (NECSI). NECSI has been instrumental in the development of complex systems science and its applications. They study how interactions within a system lead to its behavioral patterns, and how the system interacts with its environment. www.necsi.edu.