Blue Spoon Consulting: Specializing in Strategy at a System Level

Blue Spoon is a strategy innovation consultancy to industry and governments worldwide.

We are pioneers of 'system-level competition', an approach to strategic innovation based on systems concepts. System-level competition helps clients do new things, do old things in new ways, and, more importantly, creates new ways of organizing themselves for competitive advantage.

Blue Spoon Consulting brings a whole new framework to adapt, maintain market leadership, and create solutions for an operating environment undergoing structural change.

This is a truly novel approach, an interpretative turn in competitive
strategy that changes the game for everyone: different assumptions, different path to market and business development, a different frame of reference to compete.

Time to Rethink Strategy.

Industry Applications

Pharmaceuticals:
'Using Market Forecasting to Create Business Collaboration'
This briefing note re-frames the concept of drug forecasting, positioning it as strategy for pharmaceutical companies to co-create value with payers.
Download briefing note.
Health System Innovation:
'A New Industry Ecosystem to Change the Effect of Diabetes'
This is the design of a new industry model to change the effect of diabetes worldwide. Drug brand is positioned as "integrator" in a new system of health.
Download design concept.

Pharmaceuticals:
'Leveraging Risk Evaluation and Mitigation (REMS) for Strategic Advantage
This white paper helps pharmaceutical companies modernize thinking in light of the Sentinel Initiative, the FDA's new approach to monitoring drug safety.
Download white paper.
Marketing Services:
'Ecosystem Marketing'
Marketing ecosystems are system designs. They link pieces and parts from information technology and marketing communications into whole new configurations. The system is the tactic.
Download design concept.
Telecommunications:
'Positioning the Cellphone to Influence the US Economy as a Whole'
This shows how to shift the strategic position of a telecommunications player to become the keystone in a new economic system.
Download strategic brief.

A Methodology for Strategic Innovation:
Our Framework Publications

"What Strategy is Not "
MIT Sloan Management Review (Winter 2008)

"Systems Marketing for the Information Age"
MIT Sloan Management Review (Fall 2006)

"Framing Brand Management for Marketing Ecosystems"
Journal of Business Strategy (Fall 2006)

"Systems Marketing: A New Operating Model for Pharmaceutical Marketing"
Journal of Consumer Behaviour (December 2005)

"Ecosystem-Centered Business Strategy"
IEEE -- The World's Leading Professional Association for the Advancement of Technology (June 2009)

"Lipitor and Strategic Collapse at Pfizer"
Seeking Alpha (December 2011)

"A New Orbit for Innovation"
Next Generation Pharmaceutical (July 2010)

Strategic Collapse in Big Pharma

Blue Spoon recently delivered a series of guest lectures on strategic innovation at ESCP Europe, a leading business school in Paris. This was a ground-breaking look at structural transformation in the world today, and how to capitalize on it. Lecture 3 explored strategic collapse in the pharmaceutical industry.

Download Lecture 3: Complexity and Collapse in Pharma

Click Here to Schedule a Workshop on Strategic Innovation