System-level competition is a method of innovation to develop strategic ideas, refine them into useful form, and bring them to fruition in the marketplace. It draws on the similarities between the way physics, chemistry, and biology innovate to create successful variations in life.
Unlimited possibilities have been unleashed for the way individuals and organizations can connect and work with one another. White space -- for new enterprise models, new revenue models, new industry models -- comes from designing new forms of interaction. Said another way, the stuff of innovation will come from new concepts of collaboration, and the ability to cope with change successfully.
Strategic imagination is limited solely by entrenched assumptions and habits of thinking from the same people looking through the same lens to come up with the same ideas.
Advise |
Design |
Implement & Evolve |
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Strategy-Level Solutions |
Strategy Innovation and Growth Consulting |
New Industry Models |
'Skunk Works' to Develop New Systems Concepts |
Operational-Level Solutions |
Business Ecosystems |
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Management Communications |
Tactical-Level Solutions |
Ecosystem Marketing
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New Revenue Models |
Market Research |
Governments, Agencies, and Think Tanks |
Policy Innovation |
New Economic Systems |
Scenario Planning |
A New Kind of Expertise.
Blue Spoon is among the world's foremost experts in strategy at a system level.
We help you change your strategic response to a new operating environment.
The complex challenges of today -- where technology, business, government, and society intertwine -- require new insights to understand, new methods to address, and a new generation of ideas to experiment with. This is structural transformation decades in the making, yet it is catching organizations by surprise. Many think that business as usual is an option. Others see that change is needed, but do not understand how to adapt. In our view, the rising calls for action are not advocating simply more expertise, but a new kind of expertise.
Our strategic model operates in the space where political, economic, psychological, and business factors overlap. Our business model is in a niche between conventional "analytical" strategy firms and creative agencies, putting the strategic idea itself at the center of strategy. We use a new grammar for strategy, a whole new taxonomy to shape operating environments and create new sources of power. This is about moving away from an 'experience curve' based on functional expertise, and toward a 'collaboration curve' to solve systemic performance challenges.
We view our role both as a firm that ‘does’ strategy and a firm that advises on the ‘doing.’ Execution matters to us: strategy has meaning only in terms of tactical achievement. Unlike most strategy and innovation consultants, our aim is to implement our ideas.
Contact us today to discuss how your business, organization, industry, or economic system would benefit from Blue Spoon's approach to strategic innovation. We have developed a whole new method for growth and creative leadership, one that enlarges the space of possibility to navigate and compete. To draw an analogy to physics, instead of starting with the particle as the fundamental reality, we start with the field.
