System-level competition is a new model for strategy in a globally-linked, information-oriented society. This is a methodology for strategic innovation that blends system design and management, ecosystem-centered business strategy, and applications from complex adaptive systems research.
Our orientation reflects a new relationship with creativity. It flows from a new way of seeing the human condition. The nature of the strategic environment has changed. The central challenge for a modern strategy is reframing mindsets to master working with complexity, the nonlinear, the chaotic.
What follows here is a partial listing of media that have published thought leadership from Blue Spoon Consulting. Our aim with our writing is to evoke new direction, advance a new framework for strategy, and, in the process, isolate some themes that need a rethink.
Systems Marketing
Manyworlds.com (May 2005)
Surviving Through Change
Healthcare Intelligence Report (March 2005)
A Systems Approach to Marketing
Brand Republic (February 2005)
Rethinking the Pharmaceutical Marketing Model
CMO Council (February 2005)
Systems Marketing: A Paradigm Shift in Marketing Strategy
PharmaVoice (April 2004)
Brands Are Dead
Minnesota Business (December 2005)
The Rules of the Marketing Game Have Changed
DTC Perspectives (March 2004)
Using Systems Thinking to Design New Marketing Models
eyeforpharma (December 2004)
Systems Marketing
American Marketing Association (September 2004)
A New Mode of Marketing
Innovations in Pharmaceutical Technology (September 2004)
Integrating Pharmaceutical Marketing
American Marketing Association (October 2003)
Integrated Pharmaceutical Marketing: A New Vision
eyeforpharma (July 2003)
Integrated Marketing: Creating a Unified Strategy
PharmaVoice (March 2003)
The Strategic Surge: A New Promotional Model
Pharmaceutical Executive (March 2002)
A Different Style of Thinking About Drug Marketing
Medical Marketing Association (March 2002)
A New Conceptual Framework.
Blue Spoon Consulting is introducing pivotal ideas about strategic innovation. We are laying out a whole new foundation for concepts of organization and strategy that go beyond traditional perspectives. We do not blog, Tweet, or gossip to an imagined fan base on Facebook -- instead, we submit our thinking to media that have editorial committees and a standard for publication that passes peer review. Any writing published is because independent editors see our perspective as distinctive or newsworthy. (All publications available upon request.)
The Secrets of Marketing in a Web 2.0 World
The Wall Street Journal (January 2009)
What Strategy is Not
MIT Sloan Management Review (Winter 2008)
Systems Marketing for the Information Age
MIT Sloan Management Review (Fall 2006)
Business in the Year of the Ox
Next Generation Pharmaceutical (1Q2009)
Penser plus grand dans un monde en crise
Les Echos (November 2011)
Lipitor and Strategic Collapse at Pfizer
Seeking Alpha (December 2011)
'What Strategy is Not' is a Need to Read
Advertising Age (January 2008)
On Strategy
CMO Council (December 2007)
Framing Brand Management for Marketing Ecosystems
Journal of Business Strategy (Fall 2006)
A Theme for the Pudding: Marketing Ecosystems
World Advertising Research Center (April 2006)
