Blue Spoon Consulting: Vision and Leadership

What's the definition of a marketing revolution?

It's what happens when new technologies are introduced into a significant number of business systems at the same time. Combined with social innovation at a global system level, it calls for a new language to create new ideas.

If you believe that culture itself is journeying through a new time, that we all are at a very early stage in transitioning to an entirely new era, then you must also believe that clinging to concepts from more stable times is no guide for future action. A whole new taxonomy is needed, not for its own sake, but to help us shape new ideas that have the greatest power to create business value. Progress comes from separating ourselves semantically from the past.

Vision and Leadership.

Blue Spoon is led by John G. Singer, its founder and managing director. His approach to strategy operates at a system level, transcending time, environment, political and social conditions, market segments, and technology.

Strategic innovation based on systems concepts rests upon nearly a decade of thought leadership, and is stimulated by 20 years of knowledge and diverse strategic experience as a senior consultant with IMS Health, and as a marketing practitioner in New York with the world's leading advertising networks (Omnicom and Interpublic Group). His clients have included Pfizer, Johnson & Johnson, Merck, Schering-Plough, Roche Diagnostics, GlaxoSmithKline, Bristol-Myers Squibb, 3M, Perkin-Elmer, Hewlett-Packard, and C.R. Bard, among many others.

A guest lecturer on strategic innovation at some of the world's leading universities, including ESCP Europe and McGill University, John's thinking and ideas have been published in some of the most influential media in the world, including Sloan Management Review, The Wall Street Journal, Business Strategy Series, Journal of Business Strategy, Journal of Consumer Behaviour, the CMO Council, the American Marketing Association, Advertising Age, Innovations in Pharmaceutical Technology, and Pharmaceutical Executive, among many others.

A New Set of Rules and Principles for Action.

Blue Spoon has pioneered a new method for strategic innovation.

Grown out of our thought leadership and research in complex adaptive systems, practical experience in the pharmaceutical sector, and iconoclastic attitude, 'system-level competition' can be applied to address intractable problems, create large-scale growth platforms, and design transformational marketplace solutions for a broad arc of industries, governments, and organizations worldwide.

This is a methodology for competitive advantage based on different thinking skills and ideas. It is a true ground-breaking approach. Said another way, Blue Spoon is for leaders interested in industry evolution. Ours is a Punk Rock solution, an entirely new genre that bursts the confines of convention with a new set of rules and principles for action.

Our vision is to advance a new model for strategy, one that can be credibly applied to many different situations, is adaptable to evolving technological and tactical conditions, and functions at all levels of business with enormous flexibility. Our mission is to affect business performance across a range of environments and strategic contexts.

Our strategy-making philosophy rests on the simple assumption that knowledge itself is now a commodity input. Market success will flow from using a whole new body of strategic ideas.

What We've Been Reading

"Is Strategy an Illusion?"Few articles on the hackneyed subject of "strategy" are more worthy than this one. Richard K. Betts, a Senior Fellow at the Council on Foreign Relations, argues that widespread illusions about strategy abound. Results rarely follow plans. Professed purposes are often not the real ones.

"Capitalizing on Complexity" The 2010 IBM Global CEO Study, based on over 1500 face-to-face interviews with CEOs in 60 countries, representing 33 industries. The common denominator to improve strategic performance? The need for "creativity and solutions at a system level."