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Bio


Industry Leadership

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Bio


Industry Leadership

 

Blue Spoon Consulting was founded by marketing executive John G. Singer, an industry pioneer who introduced 'marketing ecosystems' as a mainstream business concept.  He presented early versions of the idea more than a decade ago in a series of articles published by Sloan Management Review entitled "Systems Marketing for the Information Age" in the Fall of 2006, and "What Strategy is Not" in the Winter of 2008.  John argued then that ecosystems were to become the primary unit of analysis for competition and market strategy; he was also the first to apply design thinking as a method to re-imagine how the pharmaceutical industry approaches marketing integration, a ground-breaking vision for 'system-level competition' published in the Journal of Consumer Behaviour in 2005. He made a name for himself launching the first patient engagement program linked to a drug brand, and was part of the leadership teams for two of the biggest drug launches in the history of the pharmaceutical industry.