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Articles, Press, Speaking


Strategic Vision

 

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Articles, Press, Speaking


Strategic Vision

 

 

Selected Articles, Publications, Media Coverage and Speaking Engagements

"What Strategy is Not" (MIT Sloan Management Review, Winter 2008)

"What Strategy is Not is a Need to Read" (Advertising Age, January 2008)

"Systems Marketing for the Information Age" (MIT Sloan Management Review, Fall 2006)

"Systems Marketing: A New Operating Model for Pharmaceutical Marketing" (Journal of Consumer Behaviour, December 2, 2005)

"The Secrets of Marketing in a Web 2.0 World" (The Wall Street Journal, January 2009)

"Framing Brand Management for Marketing Ecosystems" (Journal of Business Strategy, Fall 2006)

"A Theme for the Pudding: Marketing Ecosystems" (World Advertising Research Center, April 2006)

"Slow and Steady Can Win Diet Drug Race" (Reuters, February 7, 2013)

"Lipitor and Strategic Collapse at Pfizer" (Seeking Alpha, December 2011)

"The Strategic Surge: A New Promotional Model" (Pharmaceutical Executive, March 2002)

"Using Systems Thinking to Design New Marketing Models" (eyeforpharma, 2004)

"Strategically Thinking About the Subject of Strategy" (Journal of Business Strategy, 2007)

"Business in the Year of the Ox" (eyeforpharma, 2009)