Blue Spoon Consulting®

a new grammar of strategy®

Featured White Paper

This white paper provides context for the pharmaceutical industry to reorient itself strategically. As momentum grows for performance-based contracting and bulk-buying pools, new kinds of strategic ideas will be needed to simultaneously improve health outcomes and create markets. This download helps develop perspective and approach (16 pages).

Download Pharmaceutical Industry Strategy for a Global Economic System (updated 6.20.09)

Briefing Notes

We occasionally write brief snapshots of a systemic issue confronting pharmaceutical marketers. Here is where we share this thinking. This briefing note looks at the interplay of the pharmaceutical, marketing services, and data vendor industries, asking the question: How do you market your products when the operating environment bans your marketing?

Download Pharmaceutical Promotion At Its Productivity Frontier (updated 6.30.09 to include IMS Health vs. Ayotte)

Who We Are

Blue Spoon is a leading strategy and marketing innovation consultancy serving the global pharmaceutical industry.

We are unique in our ability to create at a system level, an approach that enables an evolutionary leap in solutions for growth and competitive advantage.

New Perspective From Blue Spoon Leadership

The Wall Street Journal -- The Secrets of Marketing in a Web 2.0 World (January 2009). "Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind." -- Learn more...

Next Generation Pharmaceutical -- Business in the Year of the Ox (1Q2009). "At first glance, Pfizer's plan to swallow Wyeth may look like a good strategic move, but closer examination reveals it to be a missed opportunity." -- Learn more...

Sloan Management Review -- What Strategy is Not (Winter 2008). "In today's world, people want to characterize every utterance and action as strategic -- as if the simple addition of the adjective elevates the importance and quality of the thinking. It is not surprising that few executives who so frequently use the word have a clear idea of what strategy is or is not." -- Learn more....

Sloan Management Review -- Systems Marketing for the Information Age (Fall 2006). "Advances in telecommunication have linked the information and economic domains of customer, competitor and collaborator as never before. And, because all players have access to virtually the same information and information technologies, and can therefore equally target a demographic with precision, there is no compelling competitive advantage in any digital marketing capability." -- Learn more....

 

About Us | Site Map | Privacy Policy | Contact Us | ©2007 by Blue Spoon Consulting Group, LLC