New Thought Leadership From Blue Spoon Consulting
Next Generation Pharmaceutical -- Reframing Pharmaceutical Industry Strategy for Emerging Markets (July 2010). "Many people, and certainly most organizations, fail to appreciate that they operate in a system." -- Learn more...
IEEE -- The World's Leading Professional Association for the Advancement of Technology -- Ecosystem-Centered Business Strategy (June 2009). "Most governments, industries, and institutions face an adaptive challenge to a changed context for strategy." -- Learn more...
The Wall Street Journal -- The Secrets of Marketing in a Web 2.0 World (January 2009). "Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind." -- Learn more...
MIT Sloan Management Review -- What Strategy is Not (Winter 2008). "In today's world, people want to characterize every utterance and action as strategic -- as if the simple addition of the adjective elevates the importance and quality of the thinking. It is not surprising that few executives who so frequently use the word have a clear idea of what strategy is or is not." -- Learn more....
MIT Sloan Management Review -- Systems Marketing for the Information Age (Fall 2006). "Advances in telecommunication have linked the information and economic domains of customer, competitor and collaborator as never before. And, because all players have access to virtually the same information and information technologies, and can therefore equally target a demographic with precision, there is no compelling competitive advantage in any digital marketing capability." -- Learn more....
