Blue Spoon Consulting®

specializing in ecosystem-centered market strategy

Our January White Paper: 'Industry Strategy for FDA's Sentinel Initiative'

The Food and Drug Administration is developing a new system for post-market risk surveillance for medical products. Called the Sentinel Initiative, it promises to transform the process of drug regulation and the role of the Agency. This white paper frames strategy for industry to get in front of this game-changing shift, rather than become a spectator to the event.

Download 'Adaptive System Designs to Monitor Risk, Improve Health' (added 1.13.10)

Featured Strategic Brief:

'Creating Pharmaceutical Growth Through Integrated Delivery Networks'

This is a brief that changes how the game is played. It describes a systems approach pharmaceutical companies can take to design market strategy for Integrated Delivery Networks (IDNs) in the United States.

Download 'The Blue Spoon Approach to Commercial Model Innovation' (added 2.2.10)

Who We Are

Blue Spoon is a leading strategy design consultancy serving the global pharmaceutical, health products, and information technology industries. The firm is pioneering 'system-level competition', an approach to market strategy that enables an evolutionary leap in solutions for growth and competitive advantage.

Blue Spoon was the first to design a new commercial model for pharmaceutical marketing, and introduced the concept of 'marketing ecosystems' as a platform for brand management.

New Thought Leadership From Blue Spoon Consulting

The Wall Street Journal -- The Secrets of Marketing in a Web 2.0 World (January 2009). "Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind." -- Learn more...

Next Generation Pharmaceutical -- Business in the Year of the Ox (1Q2009). "At first glance, Pfizer's plan to swallow Wyeth may look like a good strategic move, but closer examination reveals it to be a missed opportunity." -- Learn more...

Sloan Management Review -- What Strategy is Not (Winter 2008). "In today's world, people want to characterize every utterance and action as strategic -- as if the simple addition of the adjective elevates the importance and quality of the thinking. It is not surprising that few executives who so frequently use the word have a clear idea of what strategy is or is not." -- Learn more....

Sloan Management Review -- Systems Marketing for the Information Age (Fall 2006). "Advances in telecommunication have linked the information and economic domains of customer, competitor and collaborator as never before. And, because all players have access to virtually the same information and information technologies, and can therefore equally target a demographic with precision, there is no compelling competitive advantage in any digital marketing capability." -- Learn more....

 

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