New Perspective From Blue Spoon Leadership

Sloan Management Review -- What Strategy is Not (Winter 2008). "In today's world, people want to characterize every utterance and action as strategic -- as if the simple addition of the adjective elevates the importance and quality of the thinking. It is not surprising that few executives who so frequently use the word have a clear idea of what strategy is or is not." -- From the editors. Learn more....

Sloan Management Review -- Systems Marketing for the Information Age (Fall 2006). "Advances in telecommunication have linked the information and economic domains of customer, competitor and collaborator as never before. And, because all players have access to virtually the same information and information technologies, and can therefore equally target a demographic with precision, there is no compelling competitive advantage in any digital marketing capability." -- From the editors. Learn more....

Journal of Business Strategy -- Framing Brand Management for Marketing Ecosystems (Fall 2006). "[Blue Spoon Consulting] weighs in with a paper that pulls no punches in declaring the end of traditional advertising as an effective tool for corporations. They offer a new approach to advertising and marketing via marketing ecosystems." -- From the editors. Learn more...