Blue Spoon Consulting®

the world's foremost experts in system-level strategy

Briefing Notes: Strategy Innovation in the Telecommunications Industry

This briefing note repositions the telecommunications industry as the keystone to new economic systems. It shifts the premise of strategy itself, from an 'experience curve' based on how best to develop and market wireless products and services, to the idea of a 'collaboration curve' based on novel linkages to create new business value.

Download 'Positioning the Cellphone to Influence the U.S. Economy' (posted 07.27.10)

Briefing Notes: Strategy Innovation in the Pharmaceutical Industry

Pharmaceutical companies have not changed their strategic behavior since the sector took shape in the early 20th century. This pair of briefing notes provides the first comprehensive view of innovation at the level of industry strategy, arguing that the road ahead is not likely to continue directly from the one behind.

Download 'A New Orbit for Innovation' (posted 06.22.10)

Download 'Reframing Pharmaceutical Industry Strategy for Emerging Markets' (posted 04.19.10)

Featured White Paper: 'Pharmaceutical Industry Strategy for FDA's Sentinel Initiative'

This white paper helps pharmaceutical companies modernize thinking in light of the Sentinel Initiative, the FDA's new approach to monitoring drug safety. It presents a different view of risk evaluation and management: dialogue about adverse events is dissolved within a much larger context about changing the nature of competitive strategy and improving health.

Download 'Adaptive System Designs to Monitor Risk, Improve Health' (added 1.07.10)

Who We Are

Blue Spoon is a leading strategy consultancy serving the global healthcare, pharmaceutical, and telecommunications industries. The firm is pioneering 'system-level competition', an approach to growth and innovation that reshapes the terms of competition in markets, industries, and economic sectors.

Blue Spoon is for clients looking for original thinking to solve performance challenges. We were the first to design a new operating model for pharmaceutical marketing, and introduced the concept of marketing ecosystems as a platform for brand management.

New Thought Leadership From Blue Spoon Consulting

Next Generation Pharmaceutical -- Reframing Pharmaceutical Industry Strategy for Emerging Markets (July 2010). "Many people, and certainly most organizations, fail to appreciate that they operate in a system." -- Learn more...

IEEE -- The World's Leading Professional Association for the Advancement of Technology -- Ecosystem-Centered Business Strategy (June 2009). "Most governments, industries, and institutions face an adaptive challenge to a changed context for strategy." -- Learn more...

The Wall Street Journal -- The Secrets of Marketing in a Web 2.0 World (January 2009). "Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind." -- Learn more...

MIT Sloan Management Review -- What Strategy is Not (Winter 2008). "In today's world, people want to characterize every utterance and action as strategic -- as if the simple addition of the adjective elevates the importance and quality of the thinking. It is not surprising that few executives who so frequently use the word have a clear idea of what strategy is or is not." -- Learn more....

MIT Sloan Management Review -- Systems Marketing for the Information Age (Fall 2006). "Advances in telecommunication have linked the information and economic domains of customer, competitor and collaborator as never before. And, because all players have access to virtually the same information and information technologies, and can therefore equally target a demographic with precision, there is no compelling competitive advantage in any digital marketing capability." -- Learn more....

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