Blue Spoon Consulting: Specializing in Strategy at a System Level

Blue Spoon is a strategy innovation consultancy to industry and governments worldwide.

We are pioneers of 'system-level competition', an approach to strategic innovation based on complex adaptive systems. System-level competition helps clients achieve growth, maintain market leadership, and design high-leverage solutions for an operating environment undergoing deep structural change.

This is a whole new model for innovation, an interpretative turn in competitive strategy that changes the game for everyone: different assumptions about creating value, different path to market and business development, a different frame of reference to compete.

Time to Rethink Strategy.

Applications

Value Innovation in the Pharmaceutical Sector
'Using Market Forecasting to Create Business Collaboration'
This briefing note re-frames the concept of drug forecasting, positioning it as strategy for pharmaceutical companies to co-create value with payers.
Download briefing note.
Health System Innovation:
'Linking Eli Lilly and General Mills in a New System of Health'
This is the design of a new industry ecosystem to change the effect of diabetes worldwide. Drug brand is positioned as "integrator" in a new system of health.
Download design concept.

Reframing Pharmaceutical Marketing:
'Leveraging Risk Evaluation and Mitigation (REMS) for Strategic Advantage
This white paper helps pharmaceutical companies modernize thinking in light of the Sentinel Initiative, the FDA's new approach to monitoring drug safety.
Download white paper.
Foreign Policy Innovation:
'A New Market Economy in Afghanistan'
Strategic innovation for Central Asia emerges by linking mining, infrastructure, healthcare, and military components on shared marketspace.
Download system vision.
Telecommunications:
'Positioning the Cellphone to Influence the US Economy as a Whole'
This shows how to shift the strategic position of a telecommunications player to become the keystone in a new economic system.
Download strategic brief.

A Methodology for Strategic Innovation:
Our Framework Publications

"What Strategy is Not "
MIT Sloan Management Review (Winter 2008)

"Systems Marketing for the Information Age"
MIT Sloan Management Review (Fall 2006)

"Framing Brand Management for Marketing Ecosystems"
Journal of Business Strategy (Fall 2006)

"Systems Marketing: A New Operating Model for Pharmaceutical Marketing"
Journal of Consumer Behaviour (December 2005)

"Ecosystem-Centered Business Strategy"
IEEE -- The World's Leading Professional Association for the Advancement of Technology (June 2009)

"Lipitor and Strategic Collapse at Pfizer"
Pharmaletter (February 2012)

"A New Orbit for Innovation"
Next Generation Pharmaceutical (July 2010)

Speaking on Complex Adaptive Systems

Blue Spoon speaks on strategic innovation and complex adaptive systems at corporate events, universities and other organizations throughout the world. We recently delivered a series of guest lectures at McGill University, among the leading business schools in the world.

Download our McGill lecture: "Strategic Collapse, Strategic Innovation"

Click Here to Schedule a Talk on Strategic Innovation