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A New Market Vision


Navigating the Transition Space to Compete on Health System Value

Vision. Story. Experience.

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A New Market Vision


Navigating the Transition Space to Compete on Health System Value

Vision. Story. Experience.

 

Saving the world from the disrupters, optimizers and maximizers. Blue Spoon Consulting specializes in strategic transformation for the global healthcare system. We are unique in the world with a ‘Big Design’ methodology, helping brands, businesses and industries cast aside obsolete frames of reference and forms of market strategy to create and compete at a system level. We work with teams to invent next-generation health networks by understanding how technology in all its permutations, advances in personalization, and new alliances and market linkages can be combined in ways that competitors don't yet see or understand. Our method to innovate and create high-quality growth is based on different assumptions about value, identity and boundaries. 

 

 
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Unique Systems of Engagement


Unique Systems of Health Engagement

Unique Systems of Engagement


Unique Systems of Health Engagement

 

We solve for fragmentation and continuous consumer engagement, at scale. The right way to think about a value strategy is competitively and continuously, as a stream of benefits delivered through a living system. It's not one thing that changes behavior or creates a better experience, it's many things simultaneously and interactively. 'Big Design' is our process of molding the galaxy of technological possibilities, pieces and parts into coherent wholes. 

 

 
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Business and Technology Agendas, Aligned


Business and Technology Agendas, Aligned

 

Business and Technology Agendas, Aligned


Business and Technology Agendas, Aligned

 

 

Healthcare isn’t technology. We ‘paint both sides of the fence' with new market narratives that fuse business opportunity with technology and “digital” potential.  It's not cheap or easy to make technology upgrades flexible enough to ingest an infinite, accelerating cascade of digital applications.  It's not cheap or easy to shift the center-of-gravity for market engagement to be based on experience, rather than functional benefits of a product. Organizational change and evolution must happen cross-functionally; ideally, it is change that dissolves boundaries and designed collaboratively with customers or partners in adjacent markets.  What makes Blue Spoon Consulting unique in the world is bold imagination and a ‘Big Design’ methodology that comes from seeing, thinking and executing at a system level.

 

 
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We Are Light Weight


We Are Light Weight

 

We Are Light Weight


We Are Light Weight

 

 

We believe in an efficient approach, not an inflated consulting engagement. Aside from our truly unique domain expertise spanning decades in pharmaceutical,, medical device, provider, and payer components of healthcare, our advantage lies in a service model based on working personally and quickly with your marketing and information technology teams (and vendors).  We help them step out of convention and cliche, see space for differentiation, and create new structures of ideas to operate with originality. Our aim is only a handful of clients.  Many of our projects can be completed in days, and at a fraction of the cost of conventional strategy and innovation consultancies.

 

 
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A Consumer-Grade Experience


A Consumer-Grade Experience

A Consumer-Grade Experience


A Consumer-Grade Experience

 

Consumerism is the real disruption in healthcare. Competing on outcomes is the story behind all other stories about what it means to “transform” in healthcare. It means adapting to a massive shift underway in how the world works and thinks, and what consumers expect. There are billions at stake in making the right strategic moves. Positioning business models for value-based success comes from thinking outside the clinical setting -- less "patient adherence" to a drug or device, more "consumer engagement" within a larger context of health system innovation. Against this backdrop, we help you work through the complexity of options that can be brought to bear to attract and retain customers, and then create a roadmap around the elements of value people are really craving.