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Intro


Navigating the Transition Space to New Market Strategy

Vision.  Story.  Experience.

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Intro


Navigating the Transition Space to New Market Strategy

Vision.  Story.  Experience.

 

Saving the world from the disrupters, optimizers and maximizers. Blue Spoon Consulting specializes in strategic transformation for the global healthcare system.  We help brands, businesses and industries cast aside old models and forms of market strategy; we then help them invent new futures for themselves by looking carefully at how design thinking, technology in all its permutations, and advances in personalization can be combined in ways that competitors don't yet see or understand. Our method to create growth is based on different assumptions about value, identity and boundaries. 

 

 
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Unique Systems of Engagement


Unique Systems of Market Engagement

 

Unique Systems of Engagement


Unique Systems of Market Engagement

 

 

We solve for fragmentation and continuous consumer engagement, at scale. The right way to think about a value strategy is competitively and continuously, as a stream of benefits delivered through a living system. It's not one thing that changes behavior or creates a better experience, it's many things simultaneously and interactively. 'Big design' is our process of molding the galaxy of technological possibilities, pieces and parts into new wholes. 

 

 
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Business and Technology Agendas, Aligned


Business and Technology Agendas, Aligned

 

Business and Technology Agendas, Aligned


Business and Technology Agendas, Aligned

 

 

"Digital" isn't a stand-alone strategic idea. We design 'core solutions' that fuse Chief Marketing Officer and Chief Information Officer agendas into new market visions.  It's not cheap or easy to make technology upgrades flexible enough to ingest an infinite, accelerating cascade of digital applications.  It's not cheap or easy to shift the center-of-gravity for brand loyalty to be based on experience, rather than functional benefits of a product. Organizational change and evolution must happen cross-functionally; ideally, it is change designed collaboratively with customers or partners in adjacent markets.  What makes Blue Spoon unique in the world is the bold imagination and big picture view that comes from this system-level approach.

 

 
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We Are Light Weight


We Are Light Weight

 

We Are Light Weight


We Are Light Weight

 

 

We believe in an efficient approach, not an inflated consulting engagement. Aside from our truly unique domain expertise spanning decades in the health sector, our advantage lies in a service model based on working personally and quickly with your marketing and information technology teams (and vendors).  We help them step out of convention and cliche, see space for differentiation, and create new structures of ideas to operate with originality. Our aim is only a handful of clients.  Many of our projects can be completed in days, and at a fraction of the cost of conventional strategy and innovation consultancies.

 

 
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A Consumer-Grade Experience


A Consumer-Grade Experience

A Consumer-Grade Experience


A Consumer-Grade Experience

 

Consumerism is the real disruption in healthcare. Competing on outcomes is about strategic transformation, adapting to a massive shift underway in how the world works and thinks, and what consumers expect. There are billions at stake. Strategy to capture this revenue comes from thinking outside the clinical setting -- less "patient adherence" to a drug or device, more "consumer engagement" within a larger context of health system innovation. Against this backdrop, we help you work through the complexity of options that can be brought to bear to attract and retain customers, and then create a roadmap around the elements of value people are really craving.