Blue Spoon Consulting®
A Unique and Coherent Take
Blue Spoon Consulting®
Speaking, Guest Lectures & Executive Education
Market innovation, ecosystem-centered business strategy, and systems thinking — delivered to leadership audiences worldwide.
Universities & Business Schools
Executive Education
Cambridge University
Guest Lecture
NYU Stern School of Business
Guest Lecture
ESCP Europe
Guest Lecture
HEC Lausanne
Guest Lecture
McGill University
Guest Lecture
Athens University of Economics and Business
Guest Lecture
Rutgers University
Guest Lecture
New York Medical College
Guest Lecture
Thomas Jefferson University Population Health Colloquium
Research & Policy Institutions
Speaker
RAND Corporation
Speaker
VHA Innovation Experience
Professional Organizations
Speaker
California Association of Physician Groups
Speaker
ISPOR
Speaker
Society for Clinical Data Management
Ecosystem-Centered Market Strategy
Framework
Publications
The intellectual foundation behind Blue Spoon's approach to positioning strategy at a system level.
MIT Sloan Management Review
What Strategy is Not
MIT Sloan Management Review
Systems Marketing for the Information Age
The Wall Street Journal
The Secrets of Marketing in a Web 2.0 World
The Oxford Handbook of Innovation Management
Innovation Ecosystems: Implications for Innovation Management
Journal of Consumer Behavior
Systems Marketing: A New Operating Model for Pharmaceutical Marketing
Journal of Business Strategy
Framing Brand Management for Marketing Ecosystems
Journal of Business Strategy
Strategically Thinking About the Subject of Strategy
World Advertising Research Center
A Theme for the Pudding: Marketing Ecosystems
IEEE
Ecosystem-Centered Business Strategy
Blue Spoon Consulting®
Articles
Industry commentary, strategic argument, and original thinking — published across the global health and business press.
2026
Pharmaceutical Technology
Revamping Best-Selling Drugs to Combat Patent Cliff Has Limits
2025
Pharmaceutical Technology
Can Pharma Tariffs "Make America Manufacture Again"?
Powder & Bulk Solids Weekly
Trump Tariffs Cause Pharma Manufacturing Strategy Shuffle
2024
Pharmaceutical Technology
How Pfizer Management Outplayed Activist Investor Starboard
MedPage Today
A Letter to Healthcare Leaders on 'Transforming' the System — Linear Solutions Won't Work
Fortune
The S&P 500 Is Running Out of Ideas — And It Can't Keep Telling Wall Street That AI Will Fix All Their Problems
PharmaBoardroom
Why Pharma Needs to Think Like Tarantino
Health Payer Specialist
How Best to Cover Small Town America
2023
Fortune
U.S. Health Care Has Been in Crisis Since Nixon — But Two Economists May Have Found a Way to Radically Disrupt It
PharmaBoardroom
Improving the EBITDA of a $4.3 Trillion Investment in Healthcare
2022
MedPage Today
The Relentless Momentum of the Status Quo
2021
VAntage Point
iEX 2021: Discovering the Future of Health Care Post-Pandemic
Value and Outcomes Spotlight
From Measuring Costs to Measuring Outcomes: Revamping Healthcare at a System Level
PharmaBoardroom
If the "Primary Endpoint" in an Alzheimer's Study Is Outcomes, Think Biogen + Spotify
MedPage Today
Healthcare Is the Economy
WARC
A Modern Strategy in Healthcare Is Positioned with Systems Thinking
pharmaphorum
Haven: The Strategy That Didn't Fix Healthcare
2020
WARC
How Pharmaceutical Brand Teams Can Design New Pathways to Market and Compete on Better Health Outcomes
In Vivo / Informa Pharma Intelligence
Why Are Pharma Companies Still Spending $7bn a Year on DTC Advertising in US?
PharmaBoardroom
Drug Companies Are Missing Their Moment to Write a New Narrative
PharmaBoardroom
When Linear Hope Fails, the Exponential Scramble Begins
2019
eyeforpharma
Has Direct to Consumer Marketing in Pharma Had Its Day?
2018
MAPS Elevate Magazine
How to Reframe Strategy and Compete on Outcomes