Articles, Press and Speaking Engagements
A State-of-the-Art Perspective
Speaking, Guest Lectures and Executive Education
Articles
2024
The S&P500 is running out of ideas – and it can’t keep telling Wall Street that AI will fix all their problems (Fortune, February 15)
Why Pharma Needs to Think Like Tarantino (PharmaBoardroom, February 28)
2023
U.S. health care has been in crisis since Nixon – but two economists may have found a way to radically disrupt it (Fortune, August 10)
Improving the EBITDA of a $4.3 Trillion Investment in Healthcare (Pharma Boardroom, March 8)
2022
The Relentless Momentum of the Status Quo (MedPage Today, September 14)
2021
iEX 2021: Discovering the Future of Health Care Post-Pandemic (VAntage Point, September 30th)
“From Measuring Costs to Measuring Outcomes: Revamping Healthcare at a System Level” (Value and Outcomes Spotlight, July/August)
“If the “Primary Endpoint” in an Alzheimer’s Study is Outcomes, Think Biogen + Spotify” (Pharma Boardroom June 3)
“Healthcare is the Economy” (Medpage Today, June 5)
“A Modern Strategy in Healthcare is Positioned with Systems Thinking” (WARC May)
“Haven: The Strategy That Didn’t Fix Healthcare” (pharmaphorum February)
2020
“How Pharmaceutical Brand Teams Can Design New Pathways to Market and Compete on Better Health Outcomes” (WARC December)
“Why Are Pharma Companies Still Spending $7bn A Year On DTC Advertising In US?” (In Vivo / Informa Pharma Intelligence May)
“Drug Companies Are Missing Their Moment to Write a New Narrative” (pharmaboardroom April)
“When Linear Hope Fails, the Exponential Scramble Begins” (pharmaboardroom March)
2019
“Has Direct to Consumer Marketing in Pharma Had Its Day?” (eyeforpharma November)
2018
“How to Reframe Strategy and Compete on Outcomes” (MAPS Elevate Magazine: December)
Ecosystem-Centered Market Strategy: Our Framework Publications
MIT Sloan Management Review: "What Strategy is Not"
MIT Sloan Management Review: "Systems Marketing for the Information Age"
The Wall Street Journal: “The Secrets of Marketing in a Web 2.0 World”
The Oxford Handbook of Innovation Management: “Innovation Ecosystems: Implications for Innovation Management”
Journal of Consumer Behavior: "Systems Marketing: A New Operating Model for Pharmaceutical Marketing"
Journal of Business Strategy: “Framing Brand Management for Marketing Ecosystems”
Journal of Business Strategy: “Strategically Thinking About the Subject of Strategy”
World Advertising Research Center: “A Theme for the Pudding: Marketing Ecosystems"