A New Center
of Gravity
When it comes to commercial model innovation, it's better to think in terms of gravitational pull — a new universe that rotates around shared marketspace and value alignment.
Ecosystems are economic systems with the power to reset how an entire market works — or they become a channel themselves, white space to enable new categories of products and services that are native to the new system. The process knowledge to construct and sustain industry ecosystems, to intentionally design a system advantage, is a new skill for brand, creative and technical management across business and government, worldwide.
Market innovation is the deliberate process of finding and positioning power, of inventing leverage in an organized and persistent way. The end state is a new economic system that becomes a control point — a way to displace an embedded economic network.
Five Questions Ecosystems Answer
Your operating environment has changed radically. Atomizing customer segments, an unrelenting flood of product promotion and fragmented service options, infinite media channels, hyper-commoditization, new government regulations and the exponential rate of technological change have made market strategy more complex to define, more costly to implement, and less effective for all industries.
Responding requires a new logic, a different operating theory for how the world works. Strategic fit to this total change in context will take major shifts in thinking about nearly every aspect of strategy, structure, and tactical mix. But shift to what? Answering that question can only come from a conversation that pushes the premise of strategy itself into a new orbit for imagination.
What Ecosystem-Centered Strategy Looks Like
System Entrepreneurship
Combining sets of markets to build new economic systems. Instead of market fragments acting in isolation, ecosystems enable new possibilities defined in terms of system value.
A New Paradigm in Persuasion
Moving away from the sterile parlance of brands and branding. Ecosystems provide new metaphors, orientations, language, and ideas — a whole new taxonomy for value alignment.
Computational Imagination
Connecting market fragments in new combinations so that complex problems beyond the abilities of individual markets are solvable, and new capabilities are acquired.
High Leverage
Rather than squeezing more life out of worn-out paradigms, ecosystems transcend the control points and feedback loops keeping incumbents in power and the status quo alive.
Intense Collaboration
The era of monovation has reached its past-due date. Ecosystems are shaped by continuous, highly active collaboration where perspectives differ, must be reconciled, and there is considerable time pressure to reach workable solutions.
Biological Orientation
A frame of reference that treats markets as living systems — designed to act as a single organism, drawing innovative power from their connectivity.
The Rough Mixes
Blue Spoon's Portfolio of New Ecosystem Concepts
A Unique Framework
We're either asking the wrong questions, or our questions are based on the wrong framework.
Blue Spoon Consulting is a pioneer in applying systems theory to market innovation. We are the global leader in positioning strategy at a system level.
Our thought leadership has been cited and circulated widely by business, government, military and academic leaders, educators, innovators and managers worldwide to improve strategic initiatives, pursue next-generation technologies and develop new concepts.
Our paper introduces a framework to create a self-generating market in the pharmaceutical industry. Published by the IEEE — the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity — it set the stage for using Big Design as a repeatable method to construct entirely new economic systems in healthcare, helping close an implementation gap between "digital health" vision and strategic transformation.