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A Complete Vision


A Complete Vision

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A Complete Vision


A Complete Vision

 

Blue Spoon Consulting was founded by strategy executive John G. Singer, an industry pioneer who introduced 'marketing ecosystems' as a mainstream business idea.  

He presented early versions of the concept more than a decade ago in a series of articles published by Sloan Management Review entitled "Systems Marketing for the Information Age" in the Fall of 2006, and "What Strategy is Not" in the Winter of 2008.  John argued then that ecosystems were to become the primary unit of analysis for competition and market strategy; he was also the first to apply design thinking as a method to reframe how the pharmaceutical industry approaches market strategy, a ground-breaking vision for 'system-level competition' published in the Journal of Consumer Behaviour in 2005.

John brings decades of experience in strategy, marketing, innovation, policy and communications, technology, and industry thought leadership across all dimensions of the global health sector, including pharmaceutical, medical device, biotechnology, payer and provider clients. He specializes in re-configuring markets and helping clients navigate the transition space to compete on health system value.

John has published new business thinking and ideas in some of the most influential media in the world, including MIT Sloan Management Review, the Wall Street Journal, the Journal of Business Strategy, and the Oxford Handbook of Innovation Management. His insights and thought leadership on the future of strategy and competition at a system level was used by the U.S. Army War College to position innovation initiatives and capability development for its Third Offset Strategy, a new doctrine by the Department of Defense to achieve broad-based innovation across the spectrum of concepts, research and development, leadership education and business practices.

John is also a guest lecturer on strategic transformation and health system strategy at leading professional organizations and business schools, including ISPOR, the Population Health Colloquium, the California Association of Physician Groups, Cambridge University, ESCP Europe, the RAND Corporation and McGill University.

A practitioner with deep experience executing, John was on the launch teams of some of the biggest brands in the history of the pharmaceutical industry, including Lipitor from Pfizer and Sovaldi from Gilead Sciences. He brings a complete vision and unique understanding of the ‘ground truth’ of what it means to position, implement and iterate a new market strategy. 

In his most recent role at Wipro Limited as Global Head of Strategy, Innovation and Technology for Healthcare, John led market development, strategic sales and executive engagement for new value propositions and emerging technologies for population health and outcomes-based innovation. Before joining Wipro, John led the U.S. Healthcare Practice at RAPP, a marketing company within Omnicom Group that helped clients deal with the emergence of a digital sixth sense.  While at RAPP, he led digital strategy and consumer experience design for the launch of Harvoni, Gilead Sciences’ cure for Hepatitis C and one of the biggest-selling drugs in the history of the pharmaceutical industry.  He also directed the development of patient engagement as a strategic pillar for JNJ Diabetes Solut